SaaSiest 2024

In this 2-hour exclusive, in-person, and interactive session Jacco will share the blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality.

Exclusive to SaaSiest CEO Network members. 

If you are on the product side, CPO, CTO, Product Manager, and alike then you know of Ryan Singer’s famous concept of Shape Up, and author of the bestseller book with the same name. This will deep dive into the concept and the session is definitely for you if one of these things is happening:

• You want/need your teams to deliver faster and/or at a higher quality
• You need to minimize hitting bottlenecks as you grow because the few people who can instinctively shape and frame can't do it all themselves anymore.
• You're expanding/building up a new team and you don't want to do things the old way (sprints, agile rituals, lots of meetings).

Exclusive to SaaSiest CEO Network & Executive Network members. 

This is the exact methodology KD used to build multiple $1B+ sales orgs (2 unicorns and counting). In this session, KD will do a deep dive into the methodology that has the US SaaS community and revenue leaders go all in on, and now we are bringing this inspiring philosophy to you. This session is predominantly tailored for CROs, VP Sales, and Sales leaders & managers in general.

Exclusive to SaaSiest CEO Network & Executive Network members. 

Who is the best SaaS company at padel? We are calling for all padel enthusiasts that are also joining SaaSiest 2024, to join us for a fun game of padel. Everyone that holds a ticket to the event is able to join free of charge! The competitive juices will be flowing for sure, but rest assured this is something for all levels of players. 

Sign up here! 

Sign up for a tour around the Malmö Canal. Experience the beauty and history of Malmö from a new perspective on this 50-minute boat tour. Departure & dropoff by Malmö C. 

Skip the queue on the event day. Drop by on day 0 and collect your badge. 

Exclusive pre-event networking dinner for members of the SaaSiest CEO Network, SaaSiest Executive Network, and Speakers. 

In 2022 the era of "grow at all cost" came to an end, and with it a new era began, the era of the revenue factory. The goal of a revenue factory: is cost efficient growth. The analogy of a subscription business with a factory extends beyond mere automation. Just like a factory that produces revenue growth, a subscription business operates with similar objectives. In fact, the goals of a factory align to those of a recurring revenue business perfectly: The first goal in both factories and subscription businesses is clear: increase output. In factories, this means more production, akin to achieving growth in subscription businesses. Historically this was driven by a growth-at-all-costs approach. Today's emphasis on sustainable growth in subscriptions mirrors the factory's aim for efficiency. The analogy further extends to the methods of increasing output: just as factories use different production lines to create a variety of products from the same materials, subscription businesses deploy various GTM motions to diversify their revenue streams.

What will you learn:? How you can create scalable and sustainable growth.

Products are easier and easier to copy. Content is easier and easier to create. Inundated in a sea of bots, products and content, how do we still create mindshare in this economy ? Come see how we do it. We're on track to $47M this year , growing and cash positive

Nathan Latka shares tactics from 9 top European SaaS founders on how they scaled quickly. How did Mentimeter hit their first $1m ARR using a viral coefficient? How did Younium break $6.5m ARR with an ACV expansion play? How did GetAccept hit $13m with smart SDR management? How did Brandwatch break $100m through acquisitions? Anyone who attends this talk will receive a copy of the raw data.

It’s been a tough couple of years in SaaS but there are signs of a brighter future ahead. Following a long period of headwinds from cost cuts and vendor consolidation, and supported by an improving macro outlook, demand for SaaS products is accelerating again and exit markets are finally about to open up after a multi-year hiatus. In this session Mikael will share his perspectives on what the current market backdrop means for entrepreneurs looking to build, fund and exit their SaaS companies in 2024 and beyond.

Competition everywhere, easier building, AI everywhere - and you are sitting there with your 10-year-old product and your guy Gary from sales trying to sell it. It's not fun to do classical sales in SaaS anymore and everyone wants to go upmarket at the same time with their self-served offering. How to not lose your mind and position yourself for success!

Learn the critical decisions that can pivot your CSM approach, enhancing customer satisfaction, retention, and upsell opportunities. This session will delve into strategic choices that redefine the role of CSM, ensuring they contribute directly to your company's growth and profitability. Attendees will leave equipped to make informed decisions that not only elevate the value of their CSM team but also turn it into a key player in achieving business success.

This session will guide you through the art and science of developing pricing strategies that resonate with your target audience. Learn how to balance value perception with competitive positioning, ensuring your pricing not only meets market demands but also delights your customers. Discover techniques for segmenting your offerings, implementing flexible pricing models, and using psychological pricing to enhance attractiveness. Attendees will leave with actionable insights on creating pricing structures that drive sales, boost customer satisfaction, and enhance loyalty, setting the foundation for long-term business growth.

Many teams are inspired by Shape Up, but aren't in a position to rethink their process from scratch. Ryan will share a few key tools you can use immediately within your current teams and process to improve clarity and reduce blowups in your development cycles.

In this concise yet comprehensive session, we'll explore the essentials of scaling your marketing efforts effectively. Discover how to identify your marketing strengths and focus your resources where they'll have the most significant impact. We'll delve into the critical balance between money and headcount, offering strategies for efficient resource allocation that supports growth without compromising quality. Learn about the nuances of outsourcing—knowing when to extend your capabilities externally and how to choose the right partners. Additionally, we'll cover the art of attracting and retaining top marketing talent, a cornerstone for any scaling strategy. Join us for a deep dive into the strategies that will prepare your marketing efforts for scalable, sustainable growth, blending the best of in-house capabilities and external expertise

The age-old question of "Partner, buy, or build yourself?" is a crucial decision all entrepreneurs will face eventually. How do you evaluate in a dynamic market - knowing few decisions will be as instrumental for the future of the product? In this session, we will uncover some of the steps and strategies used at Dixa, who have bought three Partners in recent years - with mixed results. Perfect for businesses aiming to amplify their market influence and secure a leading role in their eco-system.

Get inspired from how a 10 to 100mEUR ARR journey took place and learn some key growth and scale insights within strategy, team and product management.

Uncover the potential of your product as a powerful marketing channel. Discover strategies to map user behaviors, extract invaluable insights, and transform that data into compelling value propositions. Leverage your product's usage to drive targeted upsells and cross-sells, fostering deeper customer engagement and maximizing revenue opportunities.

This session will showcase how integrating generative AI technologies into your product can revolutionize the user experience by facilitating smarter, faster decision-making processes. Learn the key strategies for embedding AI capabilities that not only enhance product functionality but also drive user satisfaction and engagement. Whether you're looking to innovate your product or differentiate in a competitive market, this session offers insights into leveraging AI to elevate your product's value and empower your users like never before.

This session is a deep dive into harnessing the power of customer data to drive product development, marketing strategies, and overall business growth. Learn the techniques and tools essential for conducting effective customer research, from surveys to in-depth interviews and data analytics. Discover how to extract actionable insights from your research, enabling you to better understand customer needs, preferences, and behavior patterns. Attendees will leave with a clear roadmap on how to implement a data-driven approach to customer research, ensuring that every business decision is informed, strategic, and aligned with customer demands

For most product-led tools, up to 80% of users sign up once and never come back. If you don't fix that problem, driving sustainable and efficient growth will be nearly impossible. The solution is to create a seamless, habit-forming, user onboarding experience that includes in-product nudges, messaging prompts, and human touches from sales and CS. In this session, Ramli John—Growth Advisor, Content Director at Appcues, and author of "Product-Led Onboarding"—shows how to apply a simple but powerful framework created by Standford behavior scientist Dr. BJ Fogg to influence user behavior, increase engagement, and boost product adoption.

Dive into advanced strategies for scaling customer success in B2B SaaS. Learn about effective onboarding, specialized support roles, and a mature customer success organization. Gain actionable insights from case studies and experiences to enhance your team's impact on growth and customer loyalty.

Delve into the evolving landscape of B2B SaaS pricing strategies with 'The State of B2B SaaS Pricing in the Nordics!' session. This targeted discussion will offer a comprehensive overview of current trends, challenges, and opportunities unique to the Nordic market. Attendees will gain insights into effective pricing models that cater to the region's distinct business environment, customer expectations, and competitive dynamics. This session will equip you with the knowledge to refine your pricing strategy, optimize revenue growth, and enhance market positioning in the Nordics

You've been approaching product-led growth wrong this whole time. Discover how to build and scale a 10M+ ARR product-led business without a sales team. No more guessing how to scale your product-led business. Simply follow the proven framework to start scaling your product-led business faster so that you can unlock effortless ARR, lean scale and evergreen growth. Wes will change the way you think about PLG forever.

Why do you go international, where do you go and how do you do it? Pål Malmros, partner at the European specialist growth equity investor, Verdane, has helped more than ten growth companies including C3 Technologies, Forsta, inriver, and Voyado successfully identify and then execute their answers to those questions during his 15+ years leading Verdane’s software investment practice. Verdane has closed EUR 2.2 billion in new funds in the past six months, and Pål will share his own thoughts as well as input from Verdane-backed CEOs from businesses including EasyPark, Forsta, Voyado, and Centra to provide practical, on-the-ground advice and frameworks for what it takes to internationalize organically and inorganically from a Nordic base.

This session is your roadmap to breaking down silos and fostering collaboration among the three pillars of your business. Learn actionable strategies to synchronize Sales, Product, and Marketing teams, ensuring they work seamlessly to drive customer acquisition, retention, and expansion. We'll cover how to establish shared goals, communicate effectively, and leverage each team's strengths to fuel a cohesive growth strategy.

This session is a candid call to action for leaders who are ready to make a real change. Discover the undeniable impact of prioritizing employee development, satisfaction, and empowerment on your organization's success. Learn practical strategies for creating a supportive environment that nurtures talent, fosters innovation, and retains top performers. We'll cover everything from professional development opportunities and mentorship programs to creating a culture of recognition and respect. Join us to learn how investing in your people is not just the right thing to do; it's the smartest move for your business's future.

After a long day of networking, learning, and lots of fun. We'll turn up the music, open the bar, and have a good time! No registration is needed for the SaaSiest Evening Party, all ticket holders are welcome.

Welcome to a social morning run, a great way to start the 2nd day of SaaSiest 2024. Put on your shoes, come down to the hotel lobby, and take a run around the beautiful sights of Malmö 3k-6k at a pace that you are comfortable with together with fellow SaaSiest attendees. Sign up here!

We’ll start the morning with some stretching and yoga moves, finding that inner balance of yours and resetting for the day ahead. This will be an instructor-led yoga class, all you need is to show up and the rest is handled by the SaaSiest crew! Limited seats are available. Sign up here!

Dive into the essentials of a winning B2B SaaS social media strategy with The SaaS Social Media Playbook for 2024 session. Learn to identify key channels from LinkedIn to TikTok, craft engaging content, and employ effective tactics to connect with your buyers. This concise guide will provide the tools needed to elevate your social media presence and drive business success.

Navigate the delicate process of implementing a price increase with 'How to Get 99% of Customers to Accept a 10% Price Increase in Practice!' session. This invaluable guide will provide you with a strategic blueprint to effectively communicate and justify a 10% price hike, while maintaining customer satisfaction and loyalty. Learn the psychological principles behind pricing acceptance, how to highlight the added value for your customers, and the optimal timing and methods for announcing changes. Attendees will gain practical tips and techniques to achieve broad acceptance of pricing adjustments, ensuring your company's financial growth without compromising customer trust

Growth company leaders have all been told that what got you to PMF won't work for the next stage of growth. But Cristina Grigorie, Product Director at growth equity investor Verdane and ex-Product Manager at Gelato, the global print-on-demand SaaS leader, is here to tell you that's not always the case. Sharing her experience from Gelato's journey to €100million+ in revenue, and two years working with Verdane’s portfolio of 80+ growth companies, Cristina will share tactics and examples from a Product and Customer Success leader perspective to show you how to sustainably scale your product beyond PMF - and how to apply an entrepreneurial mindset to your growth initiatives, again and again.

This session explores the essential practice of aligning hiring processes with your company's culture to foster a productive and positive environment. Discover how to screen for candidates who embody the skills, values, and vision your organization upholds. Learn from our panel of experts as they share strategies for developing a hiring approach that emphasizes cultural fit, ensuring each new addition enriches your workplace's harmony. Attendees will leave equipped with actionable advice and methodologies for weaving cultural considerations into their hiring practices, setting the stage for lasting organizational success and employee engagement.

This concise session will guide you through the essentials of identifying and partnering with influencers who can amplify your brand's reach and credibility. Discover how to craft authentic, resonant campaigns that engage your target audience and drive results. Gain actionable strategies for leveraging influencer marketing to bolster your marketing efforts and propel your business forward, ensuring your approach is both effective and impactful in the B2B arena.

In this session Madeleine Lindblom will share lessons learned on balancing inhouse product development, strategic partnerships and acquisitions. About defining roles, daring to make uncomfortable decisions, building a winning culture, and sticking to world-class delivery at scale.

This practical guide will empower you to create a robust Customer Health Score system that not only predicts customer satisfaction and retention but also drives action. Learn how to integrate diverse data points, from usage statistics to support interactions, into a comprehensive score. Discover the tactics to make this score a pivotal part of your daily operations, enabling your team to identify risks, seize opportunities, and tailor strategies to individual customer needs. Perfect for those looking to enhance customer engagement and foster long-term loyalty through data-driven insights.

In this fireside chat, Ingrid Bonde Åkerlind, Principal at Oxx and Mathias Thomsen CEO at Apica will talk about the Do's and Don'ts in M&A.

Transform your satisfied customers into passionate advocates with 'How to Cultivate Superfans: Building Customer Advocacy and Brand Champions in B2B SaaS.' This session will teach you the strategies to deepen customer engagement and loyalty, turning clients into vocal supporters of your brand. Discover how to create exceptional customer experiences that inspire advocacy, develop programs that incentivize word-of-mouth marketing, and leverage feedback to foster a community of superfans. Attendees will learn practical approaches to not only enhance customer satisfaction but also to mobilize an army of brand champions who amplify your reach and drive business growth

Discover how to leverage your product head to drive not just product innovation, but also shape the company's strategic direction, culture, and market position. Attendees will learn the importance of aligning product strategy with corporate vision, fostering cross-functional collaboration, and embodying the leadership qualities necessary to inspire teams and stakeholders.

No growth journey is simple. It is a series of phases of growth mixed with a few crises along the way that need to be navigated successfully. These crises can also be huge areas of opportunity and reinvention for a SaaS company and in this session Jonathan will share with you his best learnings and tips in how to reinvent yourself and prevent death.

We couldn't imagine a sports team full of forwards or without any defense. Yet, in business, we often set our team goals in a way that expects everyone to score like forwards, rather than crafting targets that acknowledge and reward the varied, crucial contributions each team member makes to the overall company objectives. In this session, I'll cover key lessons from the world of sports on structuring, motivating, and evaluating the success of our teams. We'll explore why a diverse team dynamic outperforms one-dimensional strategies (spoiler alert: there's a reason teams need different positions to succeed). Next, I'll delve into how a narrow focus on traditional OKRs fostered silos and hindered progress at Onomondo, and what we did to address these challenges. Finally, I will introduce our innovative 'OKR(ish)' framework, which revolutionized our approach to goal-setting, fostering a more cohesive, balanced, and engaging environment. This framework not only aligned our entire business but also reflected the contributions of every team member, propelling us toward collective success.

If you are into poker this is the perfect way to end SaaSiest 2024. This is Exclusively for SaaSiest 2024 ticket holders. It will be a 3-hour tournament. 200 SEK buy-in and one re-entry in the first hour. Who will be crowned the SaaSiest Poker Open Champion 2024? Sign up here!